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| A STUDY ON THE DIFFERENT PERCEPTION OF THE HERITAGE TOURISM IMPACT: A CORRESPONDENCE ANALYSIS APPROACH |
| ZOU Tong-qian1,2, LI Tao2, CHEN Yun3 |
1. School of tourism management, Beijing International Studies University, Beijing 100024, China;
2. Research Center of Heritage Tourism, Beijing International Studies University, Beijing 100024, China;
3. Research Institute of Tourism Development, Beijing International Studies University, Beijing 100024, China |
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Abstract The impact that tourism industry have on tourism World Heritage Sites attracts growing concern from many scholars. Based on the research and fieldwork of 13 nationwide heritage sites, by adoption of SPSS13.0 as the analysis tool, this paper uses the method of descriptive statistics analysis, one way ANOVA for subgroup data to make a quantitative analysis of the overall economic, social, environmental and cultural impacts of heritage sites. Correspondence analysis is an exploratory technique to analyze simple two-way and multi-way tables containing some measure of correspondence between the rows and columns. It is a visual data analysis method that can directly show the linkages between several sets of data by positioning them on a map. This paper explores the perceived difference in the aspects of sex, age and educational level by correspondence analysis. The conclusions are that heritage tourism development has a wide range of positive effects on economy, culture, society and environment. However, negative impacts like traffic jams and noise pollution issues become increasingly prominent. More women consider that the life quality declines due to tourism development and have lower satisfaction with the infrastructure. Age difference is an important factor that affected people's attitude toward tourism economic impact, infrastructure and recreational facilities. People between 31-45 years old are able to see both the positive and negative impacts of tourism, and they pay more attention to the actual gains and losses, while 20-30 year-old people are more optimistic towards the tourism industry. 20-45 year old respondents have more demand for leisure facilities. Only the 20-30 year-old people show positive attitude towards infrastructure improvement. 46-65 year old respondents have positive attitude to tourism cultural impact. The study also find respondents with higher education are more likely to perceive the negative social and environmental impacts and disagree that tourism development would contribute to the protection of heritage and the local culture development.
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Received: 11 November 2009
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2010, Vol. 25 
